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Values build brands. So why don’t we value values any more?
I’ve recently been helping a couple of organisations find ways to re-connect with their employees following record falls in employee confidence and pride in the brands they work for. The conversations...
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Employer brand (aspirational) minus employee brand = employment brand (actual)
“If the work you are doing is what you chose to do because you love it then it may well be your bliss. If not, then it’s your dragon.” (Joseph Campbell 2001) I was reflecting on Campbell’s quote...
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Brand watch: Motability’s culture-first approach to brand transformation
Like the millions of people suffering withdrawal symptoms after the extinguishing of the London 2012 Olympic torch in the wake of an epic games, I was deeply moved and hugely impressed by the...
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